Bonvera: the transition to we-commerce through e-commerce via a Compensated Marketplace.
“Why do you believe Bonvera [http://bonvera.com] will disrupt, and ultimately revolutionize, the way e-commerce is done?” This type of question has been a common interest for people first learning about Bonvera. If you are asking this question, chances are, you already understand we live in a fast changing business landscape. You also demonstrate that you can be an independent thinker and bypass the “critic mode ” that, as if off a script, says this is just another one of “those things.” A simple reflection of our history books would show how a little start-up, know as Walmart, had a huge vision and a simple plan that allowed it to pass the giants of its day, such as K-Mart, leaving them utterly incapable of recovery. We have watched social media giants emerge and transition. How many of us can remember the social network provided by MySpace? Did you have a MySpace account? Do you still? If so, it may truly be your space now as everyone seems to have transitioned to Facebook, among others. For those honestly seeking the truth of this disruptive claim, regarding Bonvera, it is one that deserves some honest attention.
We seem to live in an age where marketing plans continually boast of predictable and grandiose results but, then seem to drop the ball on their delivery. How can you be so confident Bonvera can, and will, deliver on its claim? To answer this question let’s review our history books regarding a company who currently sits atop the hill of e-commerce and analyze the plan that seems to have taken them to the top. After all, if we can have access to a proven blue print for success and then improve it, isn’t it possible to change an industry? Let’s let the facts assist you in drawing your own conclusion.
22 years ago (as I type this) a start-up was entering the unknown, and often untrusted, world of e-commerce. Their business model was simple. Be one of the largest online book providers in the world. As I understand it, this company Amazon had a vision to carry not just the most popular books on the market, but even the most obscure books you could ever hope to find. It’s as if they wanted to have it, just in case you didn’t want it, and therefore gave you the opportunity to find it there (insert laughter)! Let’s make it simple. They had a simple plan that started with a limited product offering but, over time, customers found them to be a reliable source to meet that need. Once customers began to know, use and trust this portal to meet their book needs, they began to express an interest in more product offerings, and then more, and then more and so it began…
Amazon’s growth was not lucky and it was not random. They had a plan. A simple plan. Let’s briefly walk through it.
1) They started with people. Really!?! Yes, it may seem obvious but, to succeed in business, you need people. Why state the obvious? Because I have heard the innocent comment that someone may not want to be in a business that needs to get people. If you don’t want to be in a business that gets people (customers), rest assured that you won’t be in any business long.
2) Those people drove traffic. Again simple.
3) That traffic attracted sellers. After all, sellers (businesses) need people. Here we are with that common denominator again, people!
4) Those sellers increased selection.
Wait, there has to be more. Ok, I forgot one:
View the following diagram to visually see how simple, yet effective, this cycle for growth really is/was.
As Amazons volume of orders began to grow, it allowed for a lower cost structure. That lower cost structure resulted in lower, more competitive, prices. What do you think resulted as pricing continued to improve for the people? Those people drove more traffic, attracted more sellers, increased selection and ‘the beat goes on’… See diagram below.
We are getting close to the grand finally now. If a company can lower its cost structure, resulting in lower prices, it will also enjoy deeper profit margins. In business vernacular, that is known as larger profits! Now guess where that profit went? I’m going to make you work for this one. View the following diagram below and you tell me if you can follow the money trail and decide on your own who enjoys the profits as a result of this simple plan.
So this all makes sense but, what does it have to do with our original question? How does this apply to Bonvera and why are so many people claiming this company will charge the e-commerce hill and have a real chance to change the way commerce is done?
This is where you come in. Let’s tie it all together. Bonvera understands that none of this cycle of growth and profit is possible without the people. So why not reward the people. Why not reward YOU!?!
Let’s ask a simple question: If you are going to buy products for the remainder of your existence and you have the following two options, which would you choose?
A) buy products, get products
B) buy products, get products, receive benefits
If the logic of this simple choice has you intrigued, let’s complete our answer.
Bonvera’s plan is simple but, profound. Beginning at the soft launch of the company, we will engage in a similar growth cycle as just described above. While we will not start with books, Bonvera will provide 4 tiers of products. These products will include:
Tier 1) Our private label Phyzix brand.
Tier 2) Name brand products most people already know, use and trust.
Tier 3) Partner stores.
Tier 4) Affiliate stores.
As a loyal community of people utilize the Bonvera portal, guess what is expected will transpire? That community will drive more traffic, that traffic will continue to attract more sellers, those sellers will bring with them additional selection for the community and the cycle begins. It feels like we’ve been here before…lol! Here is where it gets fun. As our cost structure continues to lower and our already competitive prices lower even more, we attract more people. Are you catching on?
I said ALL that to get to this: Bonvera has created the first ever Compensated Marketplace designed to take profit and pay Associates based on the market share they develop on behalf of the company. It Compensates the people for developing a Marketplace where other people do their commerce. Your compensation will be commensurate with your performance within Bonvera’s compensation plan. See final diagram below.
SIMPLE. DISRUPTIVE. REVOLUTIONARY.
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